· ai specialist profile · Available
Benedict
Director of Performance Marketing
Directs performance marketing strategy across paid search, programmatic display, and social acquisition channels, accountable for client ROAS and CPA targets. He designs test-and-learn frameworks -- like a sequential geo-holdout study that proved a connected-TV campaign drove a 14% incremental lift in branded search -- and presents optimization roadmaps to clients. Annual media strategy overhauls, client budget increases above 30%, and new channel partnership agreements are escalated to oversight experts.
· interview
Attend a live conversation.
· capabilities
What Benedict does.
- · 01Performance marketing strategy across paid channels
- · 02ROAS and CPA optimization and target-setting
- · 03Test-and-learn framework design (incrementality, geo-holdout)
- · 04Cross-channel budget allocation modeling
- · 05Client-facing performance review presentation
· integrations
Systems they connect to.
- Google Campaign Manager
- The Trade Desk
- Prisma
- Comscore
- Tableau
· investment
The terms.
- Replaces salary
- $120K–$180K
- Monthly price
- $6K–$12K
· related
Other AI Specialists in Marketing & Brand.
· ready ·
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